"We engaged AIM International to build the Microsoft Cross-Border program. Utilizing its extensive international expansion and channel development experience, AIM has developed outstanding content that enables ISVs to assess their international expansion readiness and guides them with insights and best practices." Brett Shoemaker, Worldwide ISV Go-To-Market Services, Microsoft



New Markets
"We turned to AIM to help us develop our strategy for US market entry and growth through partners. AIM not only provided us with US market insights and guidance but also impressed us by the structure, thoroughness and detail of the program and materials they developed - which we could immediately put to use to get faster results. AIM did an outstanding job." - Michael Dolan, Managing Director, CareWorks. Read more...


Microsoft Geo Expansion Program

AIM International is Microsoft's official agency for the Geo Expansion program.

The Microsoft Geo Expansion program offers Microsoft ISV partners tools and services to assist them to expand into international markets. A benefit of the program is the Global Expansion and Partnering Readiness Self-Assessment. This assessment helps to identify any gaps in a partner's readiness that ought to be filled before proceeding. The self-assessment is at:




Anyone that takes the assessment has the option to receive a free review and consultation from AIM International. AIM International is an agency providing partner enablement services, including:


  • Global Expansion GTM Strategy and Plan development
  • P2P Partner Program development 


Partners that accumulate benefits from Microsoft's numerous programs may be able to receive these services at no charge to themselves.