Go-To-Market
Strategy
A strategic business plan enables your organization to chart the course for its success. Defining a vision and then breaking it down to actionable activities that individuals are responsible for can bring a unity of purpose that delivers results.
Using our business planning framework and our global experience, we can build a tailored strategic plan for your organization that serves as a multi-year roadmap for the entire organization. Read more...
Opportunity Assessment
Before you devote time and resources into expanding your market reach; understanding the characteristics of your target markets is essential for prioritizing your investments.
Partner
Search
Building a partner channel is all about finding quality partners that have complementary expertise and a track record of winning clients in your target markets. With our extensive knowledge of the partner ecosystem, we apply our research methodology to find, profile and prioritize the best fitting VAR, ISV, SI or distribution partners so that you minimize the risk of engaging with the wrong partners.
International
Expansion
For software driven companies, expanding internationally is the way to achieve scale and establish a global brand. We give you the guidance to assess your readiness, provide you with essential market intelligence then develop a market entry and expansion plan that optimizes your business model while leveraging partnerships. Read more...
Partner-To-Partner
Channel Building
For software driven companies, an industry focused partner channel can effectively expand your market reach and win new clients if it is self-sufficient and proactive. We build tailored partner programs to find the right partners, recruit and activate them to extend your sales, marketing and support in targeted markets.
Partner
Recruitment
Recruitment begins with establishing a compelling business case for partners to understand the incremental business opportunity a partnership with you represents.
From this basis, we thoroughly qualify potential partners to ensure they fit your ideal partner profile. Once qualified, we orchestrate mutual executive introductions. Read more...
