"We engaged AIM to develop a portfolio of packaged services, value propositions and marketing materials that would be compelling to ISVs. Utilizing its in depth knowledge of ISVs, Microsoft and resellers, AIM did an outstanding job in delivering high quality results that have been instrumental in us addressing new opportunities.” -Karina Nielsen, President, Celenia Software. Read more...

AIM

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INTERNATIONAL
We engaged AIM to develop the strategic business plan that will map out our direction. With its in depth knowledge of the ISV business, Microsoft and partners, AIM delivered an excellent practical and actionable plan that is our step by step roadmap for growing this new ISV company.” -Andrew Fass, President, AVFconsulting. Read more...

AIM

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INTERNATIONAL
"AIM took on the project entirely; promptly developing the structure, business terms, messaging and tools we needed to start recruiting and activating partners immediately. AIM’s insights and experience proved to be a key source of value without which we simply could not have done this work ourselves. With AIM’s help, we are now reaching new partners with more credibility and greater professionalism. The results have exceeded our expectations.” -Jamie Lippay, CEO, Keyora Inc. Read more...

AIM

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INTERNATIONAL
"Unlike many management consulting firms who offer advice but leave the work for the client to do, AIM not only provided us with US market insights and guidance but also impressed us by the structure, thoroughness and detail of the program and materials they developed - which we could immediately put to use to get faster results. AIM did an outstanding job." -Michael Dolan, Managing Director, Careworks. Read more...

AIM

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INTERNATIONAL
"We engaged AIM to develop our partner program, identify potential partners and help us recruit an experienced partner manager. AIM used its proven methodologies to design a partner program tailored to our specific needs. AIM’s knowledge of Microsoft, its partners and how to position our solution has been invaluable and our new partners are giving us excellent feedback.” -Nick Sprau, VP Marketing, Metafile. Read more...

AIM

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INTERNATIONAL
"AIM helped us to develop the partner strategy, a multi-tier sales model, business terms and compelling partner messaging. AIM also researched the market and profiled over 4,500 potential partners. Consequently, we have been able to engage partners and customers more quickly and with better results. AIM did an excellent job.” -Kelly Murphy,CEO, Gridstore Inc. Read more...

 

 

If you would like to assess your partnering readiness, download the self-assessment and review the results with us.

Business

Planning

A strategic business plan enables your organization to chart the course for its success. Defining a vision and then breaking it down to actionable activities that individuals are responsible for can bring a unity of purpose that delivers results. Using our business planning framework and our global experience, we can build a tailored strategic plan for your organization that serves as a multi-year roadmap for the entire organization. Read more...

 

Partner

Search

Building a partner channel is all about finding quality partners that have complementary expertise and a track record of winning clients in your target markets. With our extensive knowledge of the partner ecosystem, we apply our research methodology to find, profile and prioritize the best fitting VAR, ISV, SI or distribution partners so that you don’t waste time on the wrong ones. Read more...

 

Opportunity Assessment

Before you devote time and resources into expanding your market reach; understanding the characteristics of your target markets is essential for prioritizing your investments.  Whether targeting a new geography or a new industry, understanding the market allows you to build better strategies, establish a stronger business case and realistically forecast the potential return on investment. Read more...

 

Partner

Recruitment

Recruitment begins with establishing a compelling business case for partners to understand the incremental business opportunity a partnership with you represents. From this basis, we thoroughly qualify potential partners to ensure they fit your ideal partner profile. Once qualified, we orchestrate mutual executive introductions. Read more...

 

International

Expansion

For ISVs, expanding internationally is the way to achieve scale and establish an international brand. We give you the guidance to assess your readiness, provide you with essential market intelligence then develop a market entry and expansion plan that optimizes your business model while leveraging partnerships. Read more...

 

Technical

Sourcing

If you are an ISV that needs to rapidly adopt new technologies or upgrade existing applications, hiring and training new developers can be costly and time consuming. Outsourcing your development needs to quality organizations that can “turn-on” and “turn-off” a large number of skilled developers may be a better option. Read more...

Channel

Building

For ISVs, a vertical industry focused partner channel can effectively expand your market reach and win new clients if it is self-sufficient and proactive. We build tailored partner programs to find the right partners, recruit and activate them to extend your sales, marketing and support in targeted markets. Read more...

 

 

For ISVs, a vertical industry focused partner channel can effectively expand your market reach and win new clients if it is self-sufficient and proactive. We build tailored partner programs to find the right partners, recruit and activate them to extend your sales, marketing and support in targeted markets. Read more...

Cloud

Transformation

Are you ready for the cloud?

Read More...