New Markets
"AIM built a tailored end-to-end plan that included the specific market opportunity by country for each of our solutions, pinpointing where our future growth will come from, developing the strategies and tactics to realize this growth and identifying partners with vertical market expertise to sell through internationally.” -Kathleen Regan, Microsoft Alliance Director, Invensys. Read more...



"Through our joint engagement we have found AIM to be an organization that embraces integrity and strives to create a win-win outcome. AIM’s worldwide contacts and expertise in building international channels is invaluable to our partnership. I recommend AIM’s services to any organization with international expansion plans.” -Nigel Baker, Executive Director, InBizConnect. Read more...




"AIM worked closely with the Atrion team to learn about our business and to develop a completely tailored program that spans our diverse partner types; VARs, OEMs, SIs and alliance partners. AIM did an outstanding job, saving us at least 6 months work and enabling us to recruit revenue generating partners sooner and more effectively.” -Joe Cella Vice President, Marketing & Partner Programs, Atrion International Inc. Read more...




"Throughout this project we felt that AIM in Australia was an extension of our US team, doing the due diligence to ensure these new partners would commit to drive our mutual success. We are very pleased with the outcomes and are looking to AIM to assist us in other parts of the world."
-Nick Sprau, VP, Metafile.

International Expansion for Software Companies

Do you know which country to prioritize for your expansion? Do you know the addressable market for your solution and target verticals? Do you know who the dominant competitors are and how to differentiate from them? Is your business model right for that market? International expansion is a major undertaking that is full of risks and rewards. To minimize the risk and maximize the rewards, our services leverage the experience and best practices from 100's of partners to help you achieve success sooner while minimizing missteps. 




AIM Opportunity Assessment services will analyze the market for you to help you determine the business case for investment. We help you to do the due diligence to gain an understanding of key issues such as knowing the size of the addressable market for your application, the number of local and global competitors already present, what is your unique differentiation and pin point the geographical and industry segments to prioritize first.




Entering a new market will require preparation, investment and a multi-year plan that enables you to test the priority market segments, build targeted sales strategies, implement marketing programs and deliver support to your new clients. With our knowledge of the local market and the reseller ecosystem, AIM can help you build a business plan that serves as a compass to chart the step by step journey for growth. With our knowledge of the local market and the reseller ecosystem, AIM can help you build a business plan that serves as a compass to chart the step by step journey for growth.




Resellers: Building a reseller channel that has experience selling into your target market and already has an installed base of customers, may be the best strategy to ramp sales quickly. AIM's Partner Search services can save you much time and effort by researching many databases to identify resellers that are your best fit. AIM can then qualify them through interviews and set up executive level meetings that can lead to a new partnership. Once you have agreed that a qualified partner is the right fit, AIM Partner Recruitment services can take the discussions all the way to a signed reseller agreement.


Systems Integrators: System Integrators (SIs) can help you localize an application, provide the customer implementation man power and on-going technical support so that you don't need to invest in building your own support organization. AIM can help you to connect and establish partnerships with locally based SIs that can provide the technical expertise you will need.




Fuel the momentum of new partnerships with demand generating marketing programs that can create a brand presence for your company and bring leads to your reseller channel. AIM Marketing Services can develop and help execute high impact marketing programs that can include press briefings, telemarketing campaigns, customer events and trade show participation.




If your application is strategic to a large multi-national company, by providing a unique solution in a market segment where they want to grow, they may want to partner with you to do joint market development. Great potential partners can be companies like Microsoft and HP. AIM Partnership services can help you map your application and value propositions to their strategies and help you secure partnerships with much larger companies so that you can leverage their marketing resources and brand presence.