NEW MARKETS

"AIM built a tailored end-to-end plan that included the specific market opportunity by country for each of our solutions, pinpointing where our future growth will come from, developing the strategies and tactics to realize this growth and identifying partners with vertical market expertise to sell through internationally.

NEW CHANNELS

"We engaged AIM to develop our partner program to enable us to scale out our partner recruitment and activation at an accelerated rate with quality and professionalism. Applying its extensive channel building expertise and in-depth knowledge of Microsoft partners, AIM delivered outstanding results; providing us with the roadmap and tools to build a partner channel that has the industry knowledge, technical competency and motivation to grow our business." -Heidi Tucker, Vice President, Business Development, Hoover's, Inc. Read more...

A GLOBAL BRAND

"AIM worked closely with the Atrion team to learn about our business and to develop a completely tailored program that spans our diverse partner types; VARs, OEMs, SIs and alliance partners. AIM did an outstanding job, saving us at least 6 months work and enabling us to recruit revenue generating partners sooner and more effectively.

PARTNERSHIPS

"Throughout this project we felt that AIM in Australia was an extension of our US team, doing the due diligence to ensure these new partners would commit to drive our mutual success. We are very pleased with the outcomes and are looking to AIM to assist us in other parts of the world."
-Nick Sprau, VP, Metafile.

GLOBAL SALES

"We now have the processes and tools that enable us to focus and align our organization to drive better engagement with partners across the entire life cycle. Partners are already seeing a new level of preparedness and professionalism from us. AIM did an outstanding job in combining our industry specific needs with its own experience to build a tailored program that we can immediately apply towards driving new revenues."

We Enable

Global Expansion Through Partnering

International Expansion

Do you need to expand the market reach of your software internationally, but lack the market insights, local business practices knowledge, and ability to find the right partners? Do you know if the market opportunity justifies your investment? Do you know which markets to prioritize and how to differentiate from local competitors? We can help.

Partner-To-Partner Channel Building

Do you need to build a vertical industry focused partner channel that is pro-active in winning new clients for your software solution? How would your business be impacted if the low performing 80% of your partners began to deliver results like the top performing 20% ones? We can help.

Go-To-Market Strategy

Is your vision for your company translated into executable steps that align and leverage the entire organization and its partners around achieving specific objectives? We can help. Read more...

DIRECT OR INDIRECT - Which Business Model is Right for You?

PLANNING AHEAD:

Whether you are an Independent Software Vendor (ISV) with an innovative application and a vision to bring its benefits to millions of small businesses around the world or one with an ingenious way to enable large enterprises to become more competitive; choosing the right business model to expand internationally will be critical to your success.

Reach

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Build

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A GLOBAL BRAND

Leverage

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PARTNERSHIPS

Scale

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We Enable

Global Expansion Through Partnering

International Expansion

Partner-To-Partner Channel Building

Go-To-Market Strategy

DIRECT OR INDIRECT - Which Business Model is Right for You?

We are proud recipients of the International Association of Microsoft Channel Partner's (IAMCP)

highest recognition for excellence in partnering.

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