"We engaged AIM to help us search for and prioritize Microsoft Dynamics AX partners that could enable us to realize this opportunity. AIM delivered by identifying more than 100 partners that we didn’t know existed. This market intelligence has been the key to helping us to reach new customers and markets." -Bill Knapp, President, vSync. Read more...



"We engaged AIM to develop our partner program to enable us to scale out our partner recruitment and activation at an accelerated rate with quality and professionalism. Applying its extensive channel building expertise and in-depth knowledge of Microsoft partners, AIM delivered outstanding results; providing us with the roadmap and tools to build a partner channel that has the industry knowledge, technical competency and motivation to grow our business." -Heidi Tucker, Vice President, Business Development, Hoover's, Inc. Read more...



"We wanted to expect more from our strategic partners, and for them to expect more from us. We now have the tools, collateral, and approach to make our new Program a success which has already resulted in the addition of two new high quality partners. AIM’s knowledge and contributions have been huge throughout this process.” -Bob Scarborough, President, Tensoft Inc.  Read more...



“I was very impressed by the level of thought and detail that went into creating our new Partner Program. The structure, processes, and resources defined across the entire partner life cycle was of immediate benefit in our efforts to recruit new partners and re-energize existing ones. AIM did an outstanding job.” -Randy Keith, President and CEO, Serenic Software. Read more...



"...we now have the processes and tools that enable us to focus and align our organization to drive better engagement with partners across the entire life-cycle. Partners are already seeing a new level of preparedness and professionalism from us. AIM did an outstanding job in combining our industry specific needs with its own experience to build a tailored program that we can immediately apply towards driving new revenues.” -Luciano Cunha, Regional Director – Americas, To Increase. Read more...

Opportunity Assessment

Do you know how many customers are likely to be in market for your solution each year? Do you know which competitors are already in your target market? Do you know what are the acceptable local business terms? Do you know how may partners your will need?


We combine our extensive research assets, backed up by the most exhaustive customer databases in the industry, with our local market intelligence and business development insights to give you a comprehensive view of your business opportunity in target markets.


Whether targeting a new vertical domestically or an another geography internationally, you ought to have a compelling business case that can justify your investment in time and resources.  Our market opportunity assessment service can provide you with the target market insights to minimize risk and build a foundation for a sound expansion strategy.


We can tell you how many potential clients are in a given industry across a country. We can also tell you how many partners you will need and in which states to get adequate market coverage, as well as the likely three year return on investment from your sales, the local and international competitors and how they go to market. We can even help you prioritize target verticals and customer segments to maximize your return on investment in the shortest time.


Contact us to find out how our market opportunity assessment can help you.